"In a world that is really upside down, the true is a moment of the false."
-Guy Debord, The Society of Spectactle
For Debord our reality is shaped by what we see and primarily we see media and the culture produced by late capitalism. For Marx humans went from "being to having" with the rise of the market economy and alienation of productivity. For Debord humans have moved from "having to appearing."
Our world is upside down because humans who at their core are creators and find meaning in capability, are reduced to passive recieptients of the spectactle. Television, movies, and media become societies way of giving meaning, solidarity, and the illusion that we participate in the world (video games like fishing, golfing, etc come to mind). Alienation prevails, humans relate to one another by sitting solitarily in their homes watching the same movies, news, or sports events which become the fabric of society.
Thus, truth is really false. Reality is a creation of the spectactle.
The church who wishes to Incarnate the life, death, and resurrection of Christ, must realize that it's truth will present itself as false. When we try and allow the culture of media and television to shape how we pronounce our truth then we've already lost our voice in the meaningless array of consumption.
Seeing reality for what it truly is is a difficult, yet human necessity. Living into the Kingdom of God means living out of the false reality of media. Solidarity is not the culture of media, but relationships, advocacy, and dependency.